Optimizing the Product Hub

Elevating NETSCOUT's Mega Menu: Functionality meets Visual Appeal
Elevating NETSCOUT's Mega Menu:
Functionality meets Visual Appeal
The Challenge

The NETSCOUT Product Home Page was outdated and overwhelming. Users were met with a never-ending list of products with no clear information hierarchy, making it difficult to navigate, scan, or find relevant solutions efficiently.

UX Methods

Semi - Structured Interviews

Industry Design Pattern Analysis

My Role

UX Researcher

UX Designer

Length

4 Weeks

Project Objectives

To strengthen NETSCOUT’s product presence by creating a clear, user-friendly experience. The page needed to effectively showcase the product offerings, highlight key benefits, and guide users toward informed decisions.

The goal was to create a seamless and engaging journey that builds confidence in the solutions and reinforces NETSCOUT’s industry expertise

This would be done by:

  • Creating a structured, user-friendly layout that makes product exploration clear and intuitive.

  • Enhancing discovery and navigation by introducing featured products, category groupings, and a search section.

  • Improving browsing efficiency with a paginated 3x2 grid that organizes products into manageable sections.

  • Encourage engagement by providing multiple entry points that guide users to relevant products.

Research

Goals

  • Identify where users experience frustration or confusion while navigating the current Products page

  • Assess information findability to determine how easily users can locate and understand product details

  • Identify where users lose interest of abandon the page to improve retention and interaction

Semi - Structured Interviews

To gain deeper insights into how users interact with the Products Page, I conducted semi-structured interviews with both target users and key stakeholders. These conversations revealed critical pain points, user frustrations, and gaps in the current page’s design and functionality.

Goals

  • Identify where users experience frustration or confusion while navigating the current Products page

  • Assess information findability to determine how easily users can locate and understand product details

  • Identify where users lose interest of abandon the page to improve retention and interaction

Semi - Structured Interviews

To gain deeper insights into how users interact with the Products Page, I conducted semi-structured interviews with both target users and key stakeholders. These conversations revealed critical pain points, user frustrations, and gaps in the current page’s design and functionality.

Goals

  • Identify where users experience frustration or confusion while navigating the current Products page

  • Assess information findability to determine how easily users can locate and understand product details

  • Identify where users lose interest of abandon the page to improve retention and interaction

Semi - Structured Interviews

To gain deeper insights into how users interact with the Products Page, I conducted semi-structured interviews with both target users and key stakeholders. These conversations revealed critical pain points, user frustrations, and gaps in the current page’s design and functionality.

Top Half of Product Hub

Old Design

Bottom Half of Product Hub

Old Design

Interview 1

"I kept scrolling, but I had no idea how much more there was—after a while, it just felt endless, so I left the page"

Interview 2

"It was hard to quickly find what I was looking for. I wasn’t sure if I should use search, filter, or just keep scrolling"

Interview 3

"The design looks really outdated, like something from an old website, which made me question if the information was even up to date"

Semi - Structured Interviews Findings

Key themes from the interviews were very obvious:

  • Users struggled with the long, unstructured product list and were unsure how much further they needed to scroll.

  • The page felt out dated and made users question it's credibility and relevance.

  • There was a lack of organization and without clear sections/navigation cues, users found it difficult to locate products quickly.

Analyzing Industry Design Patterns

Understanding common design patterns in the industry is essential for creating intuitive and user-friendly experiences that align with user expectations.

To ensure an effective product page design, research was conducted to analyze industry standards, identify recurring patterns, and determine which sections are most commonly featured to enhance usability and engagement

The following common sections were discovered:

Analyzing Industry Design Patterns

Understanding common design patterns in the industry is essential for creating intuitive and user-friendly experiences that align with user expectations.

To ensure an effective product page design, research was conducted to analyze industry standards, identify recurring patterns, and determine which sections are most commonly featured to enhance usability and engagement

The following common sections were discovered:

Analyzing Industry Design Patterns

Understanding common design patterns in the industry is essential for creating intuitive and user-friendly experiences that align with user expectations.

To ensure an effective product page design, research was conducted to analyze industry standards, identify recurring patterns, and determine which sections are most commonly featured to enhance usability and engagement

The following common sections were discovered:

Category Sections - Palo Alto Networks

A section where clients and users can easily browse products by their preferred category

Featured Products - Cisco

A dedicated space for clients and users to explore highlighted products, bestsellers, or new arrivals.

Collaborative Planning

Engaging stakeholders in the planning process was crucial to ensure the selected sections effectively support both usability and product discovery while meeting key business objectives.

Through collaboration with stakeholders, the "Featured Products," "Category Section," and "Search All" feature were thoughtfully chosen to align with business goals and user needs.

Collaborative Planning

Engaging stakeholders in the planning process was crucial to ensure the selected sections effectively support both usability and product discovery while meeting key business objectives.

Through collaboration with stakeholders, the "Featured Products," "Category Section," and "Search All" feature were thoughtfully chosen to align with business goals and user needs.

Design Results

The new design implemented targeted improvements to create a more engaging and user-friendly product page.

This was done by:

  • Ensuring users can easily explore featured products.

  • Introducing a by category section for faster scanning.

  • Help users quickly access all available items through a new search feature.

Design Results

The new design implemented targeted improvements to create a more engaging and user-friendly product page.

This was done by:

  • Ensuring users can easily explore featured products.

  • Introducing a by category section for faster scanning.

  • Help users quickly access all available items through a new search feature.

New Product Hub Page

Sections included: Featured Section, Categories, & Search All products

Old Product Hub Page

Feedback

I presented my designs to stakeholders to highlight progress and gather input for refinements.

The feedback was exceptionally positive, with many noting the dramatic improvement and expressing surprise that some of the newly included information had been missing in the original design.

  • Stakeholder 1: “The new layout is much more engaging and highlights key products effectively. I'd love to see how it impacts conversion rates”

  • Stakeholder 2: “I like how the structure is intuitive, and the navigation feels seamless. We should test how users interact with the "Search All” feature to ensure it meets expecations."

  • Stakeholder 3: “Comparing the before and after is really interesting. I was surprised to see that it used to be just a long list of products."

Next Steps

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Conduct user interviews to assess engagement and validate the content and structure against user expectations

Conduct user interviews to assess engagement and validate the content and structure against user expectations

Conduct user interviews to assess engagement and validate the content and structure against user expectations

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Track user interactions to identify which sections are most frequently used and optimize placement or content accordingly

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Implement insights from user feedback and data analysis to improve the product page’s usability and effectiveness.

More Projects

Mega Menu Redesign

Improving navigation by structuring information, reducing clutter, and helping users find key information faster

Revamping About Us Page

Fostering credibility by refining content, strengthening messaging, and designing a more engaging company page