Revamping About Us Page

Elevating NETSCOUT's Mega Menu: Functionality meets Visual Appeal
Elevating NETSCOUT's Mega Menu:
Functionality meets Visual Appeal
The Challenge

NETSCOUT's About Us page lacked key content, making it hard for users—both customers and partners—to understand the company and its unique value. The lack of relevant content created frustration, as users seeking to learn about the company were left with an incomplete and unsatisfying experience

UX Methods

Semi - Structured Interviews

Industry Design Pattern Analysis

My Role

UX Researcher

UX Designer

Length

4 Weeks

Project Objectives

To build trust and establish NETSCOUT’s reputation as an industry leader. The page needed to effectively communicate the company’s values, mission, and expertise, ensuring visitors feel confident in the brand.

The goal was to create a compelling narrative that resonates with both existing and potential customers.

This would be done by:

  • Creating a modern, user-friendly design that effectively communicates NETSCOUT’s story, mission, and values.

  • Enhancing engagement and navigation by improving content structure, messaging, and visual hierarchy.

Research

Goals

Investigate areas where the current About Us page fails to meet user needs, such as missing content, unclear messaging, or ineffective design elements, to uncover what causes frustration and disengagement.

  • Understand users expectations from a company information page by exploring the essential content, structure, and features users expect.

Semi - Structured Interviews

To better understand user perspectives, I conducted semi-structured interviews with target users and key stakeholders. These interviews provided valuable insights into their frustrations with the current About Us page and highlighted missing elements

Goals

Investigate areas where the current About Us page fails to meet user needs, such as missing content, unclear messaging, or ineffective design elements, to uncover what causes frustration and disengagement.

  • Understand users expectations from a company information page by exploring the essential content, structure, and features users expect.

Semi - Structured Interviews

To better understand user perspectives, I conducted semi-structured interviews with target users and key stakeholders. These interviews provided valuable insights into their frustrations with the current About Us page and highlighted missing elements

Goals

Investigate areas where the current About Us page fails to meet user needs, such as missing content, unclear messaging, or ineffective design elements, to uncover what causes frustration and disengagement.

  • Understand users expectations from a company information page by exploring the essential content, structure, and features users expect.

Semi - Structured Interviews

To better understand user perspectives, I conducted semi-structured interviews with target users and key stakeholders. These interviews provided valuable insights into their frustrations with the current About Us page and highlighted missing elements

Top Half of About Us Page

Old Design

Bottom Half of About Us Page

Old Design

Interview 1

“The page feels really outdated, like it hasn’t been updated in years. It doesn’t leave a good first impression and lacks a lot of information”

Interview 2

“The NETSCOUT Smart Data seems really out of place. It feels like it doesn’t belong in this section. Also some areas are unreadable”

Interview 3

“It feels like something is missing, but I’m not sure exactly what I’d want to see. I just know I was expecting more”

Semi - Structured Interviews Findings

Key themes from the interviews were that users were hoping to find and learn more in the companies About Us page.

  • Key content for the companies About Us page is missing, creating a sense of incompleteness.

  • The page feels outdated and lacks engaging design elements, leaving users with a poor first impression.

  • Some of the layout and text are not user-friendly, with legibility issues frustrating users

Understanding Common Design patterns

While many companies included a wide range of sections on their About Us page, the key elements consistently featured were:

Mission Statement

A mission statement clearly defines its purpose, values, and goals, helping to build trust, align with customers, and differentiate the brand.

Leadership Team

Highlighting the leadership team builds credibility, fosters trust, and humanizes the brand by showcasing the expertise and vision behind the business.

Awards Section

Featuring an awards section highlights industry recognition and achievements, reinforcing credibility and demonstrating the company’s excellence and impact

Career Section

Including a career section showcases growth opportunities, company culture, and values, helping to attract top talent who align with the organization’s mission.

Collaborative Content Planning

To shape the content strategy for NETSCOUT’s About Us page, I presented my research findings to key stakeholders, emphasizing the importance of trust and credibility in the page’s structure. During the session, I worked to understand business priorities and gain insight into their vision for the user experience

To shape the content strategy for NETSCOUT’s About Us page, I presented my research findings to key stakeholders, emphasizing the importance of trust and credibility in the page’s structure. During the session, I worked to understand business priorities and gain insight into their vision for the user experience

To shape the content strategy for NETSCOUT’s About Us page, I presented my research findings to key stakeholders, emphasizing the importance of trust and credibility in the page’s structure. During the session, I worked to understand business priorities and gain insight into their vision for the user experience

Company Mission

What We Do

Leadership Team

Blogs / Press

Blogs & Press Releases

Blogs & Press Releases

Careers Page

Company Awards

Why These Sections Matter

  • Company Mission: Establishes the brand’s purpose and values, helping visitors connect with the company on a deeper level.

  • What We Do: Provides clarity on products and services, ensuring visitors quickly understand the company's core offerings

  • Awards: Reinforces credibility by highlighting industry recognition and achievements.

  • Leadership: Showcases the people behind the brand, fostering transparency and trust.

  • Careers: Attracts potential talent and demonstrates company culture and growth opportunities.

  • Blogs/Press Releases: Keeps visitors informed and engaged with company updates, thought leadership, and industry trends.

  • Company Mission: Establishes the brand’s purpose and values, helping visitors connect with the company on a deeper level.

  • What We Do: Provides clarity on products and services, ensuring visitors quickly understand the company's core offerings

  • Awards: Reinforces credibility by highlighting industry recognition and achievements.

  • Leadership: Showcases the people behind the brand, fostering transparency and trust.

  • Careers: Attracts potential talent and demonstrates company culture and growth opportunities.

  • Blogs/Press Releases: Keeps visitors informed and engaged with company updates, thought leadership, and industry trends.

  • Company Mission: Establishes the brand’s purpose and values, helping visitors connect with the company on a deeper level.

  • What We Do: Provides clarity on products and services, ensuring visitors quickly understand the company's core offerings

  • Awards: Reinforces credibility by highlighting industry recognition and achievements.

  • Leadership: Showcases the people behind the brand, fostering transparency and trust.

  • Careers: Attracts potential talent and demonstrates company culture and growth opportunities.

  • Blogs/Press Releases: Keeps visitors informed and engaged with company updates, thought leadership, and industry trends.

Creating a Cohesive Design Within Brand Guidelines

Consistency in branding is crucial for maintaining user trust and recognition, ensuring a seamless experience across all touch-points.

In this redesign, modern UX improvements were introduced while adhering to brand guidelines, creating a solution that feels both fresh and familiar.

Design Results

Using research and stakeholder input, I designed a new About Us page that clearly and engagingly communicates the company’s mission, purpose, and identity.

Design Results

Using research and stakeholder input, I designed a new About Us page that clearly and engagingly communicates the company’s mission, purpose, and identity.

New Design
Old Design

Feedback

I presented my designs to stakeholders to highlight progress and gather input for refinements.

The feedback was exceptionally positive, with many noting the dramatic improvement and expressing surprise that some of the newly included information had been missing in the original design.

  • Stakeholder 1: “I can’t believe we didn’t have some of this information on the page before. The redesign feels much more complete.”

  • Stakeholder 2: “The addition of the leadership section really humanizes the company. It’s a fantastic touch.”

  • Stakeholder 3: “I love how our mission is front and center now—it’s clear and impactful. Also great idea with adding an awards section. It really helps showcase our credibility”

Next Steps

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Conduct user interviews to validate the content and structure, while ensuring it aligns with user expectations

Conduct user interviews to validate the content and structure, while ensuring it aligns with user expectations

Conduct user interviews to validate the content and structure, while ensuring it aligns with user expectations

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Run usability tests to evaluate how easily users find and understand key sections like mission and careers.

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Refine and finalize the design by incorporating feedback to create a polished and user-friendly experience

More Projects

Optimizing the Product Hub

Transforming a long, outdated list into a well-organized, structured layout for better clarity and usability.

Mega Menu Redesign

Improving navigation by structuring information, reducing clutter, and helping users find key information faster